4 - 9 Years
Education:
UG - Any Graduate - Any Specialization
PG - MBA/PGDM - Any Specialization
Industry Type:
Pharma/ Biotech/Clinical Research
Functional Area:
Marketing, Advertising, MR, PR
Job Description
The focus of this position is to plan, develop, coordinate, conduct, and analyze market research studies to support the marketing and strategic teams of branded formulations. It involves FGDs/ DIs with KOL's for marketing campaign target identification and profiling, and new product feasibility plans.
This person will be responsible for meeting with PMT and strategic planning team members to understand and prioritize their information needs, translate these needs into research projects or analyses as appropriate, and then effectively communicate the findings from these projects and explain their implications on marketing strategy and campaigns.
The job requires advanced knowledge of the theory and practice of market research and relevant statistical methodologies and to effectively translate and communicate research findings to product management team.
The candidate needs to have an appreciation for qualitative research and an ability to understand and report out qualitative research findings.
The job also requires extensive use of secondary data research and using secondary data for addressing strategic marketing and business issues. An ability to integrate primary and secondary research will be required.
Desired Candidate Profile
The ideal candidate should be a management graduate with 5-7 years of experience in qualitative research with MNCs/market research agencies.
Company Profile
AccurumTechnologies provides information technology consulting, project outsourcing and managed service solutions. Accurumtechnologies LLC specializes in data warehouse, portal, application development and enterprise systems integration solutions. Accurum works with leading companies in the Healthcare, Consumer & Industrial Technology, Public Sector and Financial Services industries throughout the
Accurum Technologies LLC. is an equal opportunity employer and we are determined to hire candidates for various job opportunities we have with our clients.
Please send your update resume to sumit@accurumtechnologies.org
Keywords: MR Market Research
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